Stena Line: Designed in Sweden Made for You
Challenge
They told us something big was coming to the Irish Sea. In 2019 Stena Line announced the expansion of their Irish Sea fleet with three brand new ships, signalling a huge step change for the business.
Solution
Ardmore developed a launch campaign that brought Stena Line’s brand values of customer care, Swedish heritage and sustainability to life. Encapsulating this for Stena Line is the term “Lagom”, a Swedish phrase that represents balance (the literal translation is “just the right amount”) and is core to the ethos of Scandinavian lifestyle. Fully Integrated The multinational campaign was developed with a 3-phase strategy: Tease, Reveal and Launch. Utilising this approach, we delivered the campaign across TV, VOD, Radio, Digital, OOH, Press and Social.
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