Lithium Battery Power
Challenge
LBP faced a dual challenge: Their Google Ads campaigns were underperforming, lacking the desired reach and return on investment. They required a skilled approach to both fine-tune their current campaigns and effectively launch new ones. Simultaneously, their e-commerce website wasn't capitalizing on organic search traffic, necessitating comprehensive SEO services to enhance online visibility and drive sales.
Solution
Google Ads Optimization and Management: We took charge of LBP's Google Ads account, meticulously refining its settings and targeting parameters. By collaborating closely with their designated Google Account Representatives, we ensured that the campaigns were aligned with best practices and leveraged the latest insights. Sustained Campaign Enhancement: Month after month, we monitored, assessed, and tweaked the campaigns. This iterative approach guaranteed continuous improvement, adapting to changing market dynamics and user behavior. E-commerce SEO Revamp: Recognizing the need for organic traffic growth on their e-commerce site, we executed a comprehensive SEO optimization. This entailed on-page improvements, strategic keyword targeting, and ensuring the website's structure was search-engine friendly.
Results
• Initial Performance: When we took control of the Google Ads account, the metrics were: • Clicks: 7,530 • Conversions: 141.33 • Cost Per Click (CPC): $101.00 • Two Months In: • Clicks: Boosted to 19,900 — a 164% increase. • Conversions: Rose to 337.52 — a 139% upswing. • CPC: Slashed to $48.66 — a 52% reduction. • Six Months Milestone: • Clicks: Climbed to 22,700. • Conversions: Marked a total of 255. • SEO Impact: Alongside our Google Ads initiatives, our SEO strategies began showing significant results: • Organic Visibility: There was a marked uptick in organic website visits, reinforcing the brand's digital presence. • Keyword Rankings: Several targeted keywords made their way to the first page of search results, amplifying organic traffic potential. • On-Page Optimizations: We improved user experience, which contributed to lower bounce rates and more extended user sessions. • Cumulative Nine-Month Achievement: • Clicks: Surged by 262%. • Conversions: Elevated by 234%. • CPC: Reduced by 54%.
Michael J Booth
DigiLogic is a company that provides digital marketing services, including SEO, social media management, email marketing, and website design. At DigiLogic, we're passionate about sculpting a robust digital presence for your business. With over two decades of expertise, we craft narratives that resonate, putting your brand at the forefront. We believe...
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