Associates in Real Estate Holdings
Challenge
Associates in Real Estate Holdings (REH), a note buying and investment company, turned to diamonddog Marketing to revamp its marketing efforts.
Solution
Previously, the client’s website was very similar to industry competitors. The diamonddog Marketing team turned the once-boring website into a source of valuable information for investors, mortgage note sellers and mentees. To build a strong brand, diamonddog Marketing ensured that all marketing deliverables were on message and had a consistent look. The initial elements of the integrated marketing campaign not only included a revamped website, but also a new logo, redesigned business cards, a tagline, and a direct mail piece. In addition, the diamonddog Marketing team built a leads database of potential investors that was used for the direct mail campaign. Finally, diamonddog Marketing has been assisting with the management of the client’s social media presence as well.
Results
Almost immediately after the launching the integrated marketing campaign, Associates in Real Estate Holdings’ traffic increased substantially. New opportunities have turned into new clients.
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