Sri Lanka Foundation
Challenge
Sri Lanka Foundation promotes the Sri Lankan culture globally through numerous outreach programs. Their biannual Awards Ceremony acknowledges members of their community with a prestigious award for their extraordinary accomplishments. The non-profit also hosts a yearly food and music festival called Sri Lanka Day, as well as other events where their Academy of Performing Arts dancers perform. They asked us to create a digital platform that allowed them to engage with their audience online and could be resourceful for Sri Lankans living all over the world. We worked closely with this organization to create a new brand that aimed to accomplish their goals.
Solution
We tailored a package that included the following: Branding services Digital media Web development Internet Marketing Website support Using DG ID Services we did the following: Stakeholder Interviews Competitor Analysis Brand Positioning Custom Logo Refresh Visual Identity Guideline Custom Typography Guidelines Brand Color Scheme Using DG Web Services we did the following: UX Research & Feature Recommendation Website Site Map Blueprint Visual Website Design CMS Web Development UX/UI Creating an easy-to-use user experience was essential because of the large amount of information required to be shared. Most of their users belonged to a non-technical demographic, thereby, it was our primary focus to develop a smooth UI/UX. Sri Lanka Foundation wanted to become one of the primary sources of information & entertainment for their community. Which has now been accomplished in main due to the site as well as our social media marketing efforts mentioned further below. The site offers resources like Sri Lankan news, events, galleries, directories, and more. In addition, we built a user friendly Wordpress back-end to give the client the ability to update any part of their website with ease. Sri Lanka Foundation Events As the Sri Lanka Foundation holds several events throughout the year, they wanted a separate page for this. We then created a page covering all the information regarding an event including the ability to fill out submission forms, so users could share their preferences, comments, and experiences about any Sri Lankan event. We custom built a system on this page that allowed guests to choose the section, seats, and number of tickets they wanted to purchase. All while automatically creating tickets with scannable codes in the background, that can then be used to verify guest admittance on the day of the event. No stone was left unturned & our team wanted to cater to the success of their event every step of the way! Further Customization Our designers further customized the website by adding: • The Sri Lankan Performing Art Center, where students can now enroll for classes online. • Latest News Section featuring the latest Sri Lankan news happening all across the globe. • Upcoming Events Section showing Sri Lankan events and allowing users to submit their own. • Back-end Approval Process allowing the Sri Lanka Foundation staff to approve and process event forms efficiently and rapidly online. • Directory Listings page for Sri Lankan businesses. A convenient tool for any Sri Lankan expatriate in a new city. The directory page also includes a Sri Lankan Consulate & Embassy locator map. The site was also made mobile friendly Resulting in a Mobile Visitors Increase In total now 43.49% of the users are using a mobile device. Events and Performing Arts Center Sign Up All online forms can now be filled in from a mobile device. Connecting Sri Lankan’s Around The World Ability to keep up-to-date on Sri Lankan news right from any mobile device. Using DG Hype Services we did the following: Along with implementing SEO strategies, we created campaigns for online marketing that included social media profile creation with management and weekly email marketing. Social media was essential to its brand since it created a presence that helped increase followers and engagement. The email marketing campaigns also focused on keeping their audience updated with upcoming events & gave them quick access to needed information such as where to purchase tickets or where to park on the day of the event.
Results
Our team scheduled several social media campaigns & planned for throughout the year along with management of artwork which branded each of their events. We found that users enjoyed phrases we posted through our “Learn how to speak Sinhalese” campaign. As a result, publishing original content through their social media channels lead more than 32,411 individuals to their website.
DG Studio
We are a team of creative and multi-talented professionals consisting of branding experts, UX/UI designers, web developers, graphic designers, and app programmers. We provide a wide range of services, such as the creation of brand identity, graphic design, web development, app development, web hosting, and digital marketing. Our goal is...
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