Challenge
What are your typical pain points when having design work done? For Lori Lynch, Director of Special Events at Camillus House, getting the design work right for their special events is a major priority. Their major galas involve producing program books, which are a lot of work. She found that the processes of other design companies tended to be tedious and time-consuming and this was a major pain point. She needed an efficient system for briefing and giving feedback on design work, along with ensuring deadlines were met. Why does design matter? Lori works in special events and is responsible for Camillus House’s two main annual fundraisers. She needs to have high-quality design work done to help her in marketing those events. Design work should help to engage potential donors as well as showcase their sponsors. As the creative lead at Designed.co, Jeremy coordinates projects and design work that ultimately help with donor engagement and supporting fundraising efforts. Design work before Designed.co Lori describes what it was like to work with other design firms, before discovering Designed.co. “In addition to doing basic branding for me, they also create a digital program book for me,” (a book to feature sponsors, along with event programming and information about Camillus House). “That book is so labor and time-consuming, it’s insane. Anything that falls into that program book was basically the nightmare part of my job, primarily because there didn’t seem to be good organization with it. No matter how much I tried, we almost always went past deadlines,” she says. Why did they have trouble meeting deadlines? Lori says it was largely due to the process the other design firm had for sending updates and receiving feedback on the design work. She would have to print the program book, make edits in red pen, scan it, then send it back. The process was tedious, making it difficult to meet deadlines, especially if it came down to a lot of back and forth.
Solution
Designed.co has worked with Camillus House to produce the program book for their events already.
Results
Camillus House uses Designed.co on a project basis, as that’s what their design needs are suited to. However, if they were to need more ongoing design, they wouldn’t hesitate to subscribe as members to Designed.co.
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