Challenge
W11 build multi million pound residencies and they came to us wanting to capitalise on their continued success. Firstly we developed their branding to establish them as leaders. Secondly, we built a website as beautiful as their properties, delivering clear, consistent messaging. The challenge: to convey luxury without luxury visuals.
Solution
The suggestion of prestige was achieved by showcasing the high-end materials, textures and craftsmanship that go into building these opulent residences. The final result is a well-crafted, responsive website that positions W11 as a leader in the sector and is their main marketing asset. With a name like W11, it made perfect sense to use the numerals from one of London’s most iconic postcodes, signposting areas of the website to lead users through a journey. We took W11 on a journey of their own to express what they truly value. Choosing a boutique agency with a focus on personal and bespoke was vital to align with their approach making ikon the perfect fit. We designed a bespoke, responsive website to suit every screen size and optimised for every digital experience, whether phone, tablet, laptop, or iMac. All built to maximise the impact of photography to highlight the scale of W11 projects. The website was designed with page speed and SEO in mind to facilitate future growth. As W11 are in their craft, we were meticulous in capturing every little detail about each property. We went through hours of dictated conversations to capture all the passion and detail W11 care about in their work. Close attention was given to how we spoke about these magnificent projects. It was imperative the tone-of-voice and copy was faultless for the luxury market and their ultra-high-net-worth individual clientele.
Results
The project surpassed the client’s expectations, providing W11 with a bespoke, responsive website that skillfully communicates the exceptional quality of their work.
ikon
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