King Cup: Freshness in Every Can
Challenge
As one of Malaysia’s iconic canned sardine, King Cup aim to grab new market share among young market upon serving loyal consumer.
Solution
As beginning of brand refresh initiatives, we craft an informative and mobile responsive website alongside with corporate video introducing ‘the making’ of delicious sardine to enhance confidence among consumer. Follow up with sales conversion, we run nationwide food sampling activity across hypermarkets with digital content support for maximum reach and awareness. Coin boxes was gifted through a simple “like-and-claim” criteria to boost up engagement on social platform too.
Results
18 Outlets Lost Count Tummies Satified 150 Coinbox Claimed
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