Stronger brand identity & developing sales materials for AspenHR
Challenge
AspenHR didn't have a strong brand identity or near enough awareness. They weren't running consistent, high-quality campaigns, and their website didn't tell their story or provide enough information about their solutions. Some messaging was lacking, while in other areas there was an overwhelming amount of written content.
Solution
De Lu designed AspenHR's new website with a bold, modern style and updated their messaging. We also created sales collateral to meet specific team needs e.g. sales funnel ebooks, conference/event handouts, and redesigning their RFP.
Results
Implementing AspenHR's new website and gaining a presence on social media, sending frequent marketing emails, and engaging clients and partners has helped us see massive growth and retention. After under 6 months, we saw a 56% increase in website engagement time and 173% increase in new website visitors.
De Lu Studios
Engage prospects and generate growth with strategic, highly individualized brand experiences for every stage of your selling process—prospects to loyal customers. Our creative approach and expertise in branding and market strategy can help you reach new prospects like never before. Our highly talented team provides a full suite of marketing &...
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