Challenge
Goal: To increase brand and sales lift for GAF products among roofers who shop at The Home Depot locations across key markets in the Central and Eastern United States
Solution
Strategy: DCW ran an 8-month digital campaign, part of an omni-channel campaign during peak seasonality. The comprehensive digital strategy involved Programmatic Audio, YouTube, Display banners, Pre-Roll Video, Social Media, Native Video, Geo-Fencing, and a custom-built Contobox Rich Media Unit. Roofers were targeted using a blend of Programmatic buying, People-Based 1:1 proprietary lists, and geo-fencing roofing distributors and industry events.
Results
Results: 61,000 “Shop Now” Clicks To the Home Depot page 394,000 Video Views on YouTube Discovery +20-600% Performance vs. Rich Media, Social, Audio, Display, YouTube CTR Benchmarks +45% In-Stream Video View Rate vs. YouTube’s platform benchmark
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