WORLD OF MYŌTH: Website Design & Development
Challenge
World of Myoth is an eCommerce business selling all-natural, sustainably sourced, beauty products. Starting with a clear idea of their own brand persona, they looked to us to help them demonstrate their impact on the planet through a minimal, beautiful, and user-friendly website design. Appealing to Myoth’s niche audience was the core challenge of this project. This target audience consists of women who pay close attention to what they put on their skin, and who are happy to pay more for a high quality product. Only after extensive research into this target audience could we: - Suggest a new brand strategy: separating their crystals business from their raw beauty products business. Allowing them to collaborate with each other without limiting their target audience too much. - Re-design, develop and publish a new website with no downtime. - Develop a brand video and ad campaign to boost sales in the build up to Christmas.
Solution
The core goal of any e-commerce website is to convert. For World of Myoth this meant instantly building a deep emotional connection between the brand and the reader. To do this we needed to inspire, demonstrate and inform the user as visually and as simply as possible. This meant integrating lots of custom product photography, illustrations, usage diagrams and a whole lot more into the design.
Results
We worked extremely closely with the client to expand the amount of content of the website, and deliver a beautiful and minimal design. Packed full of useful information, upsells, and oozing brand values.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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