World of Myoth: Videography & Video Production
Challenge
World of Myoth is an eCommerce business selling all-natural, sustainably sourced, beauty products. Starting with a clear idea of their own brand persona, they looked to us to help them demonstrate their impact on the planet through a minimal, beautiful, and user-friendly website design. Appealing to Myoth’s niche audience was the core challenge of this project. This target audience consists of women who pay close attention to what they put on their skin, and who are happy to pay more for a high quality product. Only after extensive research into this target audience could we: - Suggest a new brand strategy: separating their crystals business from their raw beauty products business. Allowing them to collaborate with each other without limiting their target audience too much. - Re-design, develop and publish a new website with no downtime. - Develop a brand video and ad campaign to boost sales in the build up to Christmas.
Solution
Shot in a forest close to Osaka in Japan, the brand video we made for World of Myoth captures the imagination of the largely female target audience. It features a woman embracing nature as she travels through it. She discovers the beautifully designed products in a stream or amongst some moss, uses them, and feels elated. The natural ingredients soaking into her pores, providing her the space to look inwards with positivity, releasing her from the stresses of everyday life.
Results
At the time of writing this, the video just went up on the website and was about to run in a multi-platform ad campaign. If you would like to find out the ROI of the project, please do not hesitate to contact us.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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