Challenge
The challenge was to create an unified brand identity, visual representation, and go-to-market strategy for BizCan, a British Columbia based innovative company enabling Indian Businesses to purchase and invest in businesses in Canada. The brief was to create a dynamic and impactful brand identity.
Solution
The process began with a discovery session wherein we identified what the client requirements were and subsequently did a competitive analysis to identify the best strategy for BizCan. As part of the visual identity design we created the logo to reflect the aspirations of the client. The logo created was the silhouette of buildings on a red Canadian maple leaf with the Indian tricolour. The brand’s core investing in Canada, is depicted by the building silhouette to represent businesses, tricolour of the Indian flag representing Indian investors, the Canadian maple leaf with blue, gold and red to create an energetic, reliable and bold personality. The website created also utilized bright colours and provided critical information on services provided and eye catching corporate videos to highlight the same. We also created the entire digital media strategy from the social handle creation to google ads to increase visibility.
Results
The client saw major jump in website traffic, recognition in the target audience due to strategic media placements and overall enhanced brand recall. Our creative efforts in the logo were awarded a silver winner at the Muse Creative Awards 2023.
Proficient Strategic Solutions Inc
Proficient Strategic Solutions Inc is a management consultancy specializing in Marketing and operations. As design innovators we map the strategy developed and strategy implemented to ensure seamless interactions and create memorable experiences. We align the goals of your organization to the needs of your customer – creating customer delight in...
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