Challenge
SERVD is an app we were tasked with structuring and designing (UI/UX) for George Hayes Ltd. - a UK based entrepreneur. SERVD aims to simplify and streamline the food ordering process by automating the gap between the service provider and the end consumers - restaurant/bar staff and restaurant/bar goers. We were tasked with completing all of the following tasks to help SERVD successfully launch: - Building SERVD’s brand identity and brand strategy packaged within a thorough guidelines document. - Extensively completing primary and secondary research on the target market groups to help ensure that the interface we designed optimises each user groups experience(s). - Wire-framing, and then designing the apps core pages for the order placement flow for both sets of users - restaurant/bar staff and restaurant/bar goers.
Solution
Logos The SERVD Logo was made with the intention of being simple, yet eye-catching. This is shown in the contrast between all three colours seen on the logo; white, deep purple, and the sunset gradient. In terms of symbolism,the white circle intends to represent the birds-eye view of a glass and the half-moon gradient intends to symbolise the remnants of juice on an orange slice reflecting the sunset. Colours & Typography SERVD uses a colour palette defined by bold, vibrant, and contrasting hues intended to symbolise a balance of calmness and awe that is found when staring at a beautiful sunset. Moving over to the typeface used, Montserrat helps to encapsulate the symbolism captured by the colours. It is a bold, yet open typeface that is eye-catching, playful, and friendly all at the same time.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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