B&W Trailer Hitches

Johnny Lightning Strikes Again + B&W Trailer Hitches
Increase Sales


Started in 1987, B&W Trailer Hitches is a premium hitch manufacturer who invented the revolutionary turnoverball—America’s #1 selling gooseneck hitch. Most anyone that tows, whether it’s for vacation or vocation, can tell you B&W is the industry standard for quality, innovative, American-made towing products.

B&W needed a website that could match their outstanding brand reputation and drive sustainable sales.


  • User Experience (UX/UI)
  • Website Creation
  • Online Advertising

To do so, we aimed to make it easy for customers to navigate thousands of possible product configurations and determine which dealers near them carry exactly what they’re looking for.


To build a more scalable approach that could also work for a content management system, we reconsidered the brand’s entire product taxonomy. Good-looking and mobile-friendly, the resulting website not only speaks to B&W’s reputation in the industry but also meets your towing needs better than anything else on the internet.

B&W Trailer Hitches

The Client
B&W Trailer Hitches

Johnny Lightning Strikes Again

The Agency
Johnny Lightning Strikes Again

Kansas City, Missouri
~10 Employees