Doubling the ROAS for an Anime E-commerce Brand
Challenge
The brand was facing a lower ROAS of 3.4x, which wasn't meeting the expected returns on ad spend for its campaigns.
Solution
Our team developed grounded, faceless UGC-style ads along with static creatives to support Top of the Funnel traffic that resonated with the audience, focusing on authenticity and relatability without showing faces. The ad was designed to engage viewers and boost conversions.
Results
The ad led to a significant improvement in ROAS, increasing from 3.4x to 7+ within just one week, driving greater profitability and efficiency in the marketing efforts. Additionally, our assets performed better than their other reels on Instagram, generating more than 9x views that their regular performance.
GrowXme
Looking for a marketing agency that actually understands mobile games and eCommerce? GrowXme specializes in high-ROI performance marketing, ad creative optimization, and organic growth strategies tailored for game studios and online brands. We don’t just run ads—we help you acquire high-value users, optimize conversions, and scale efficiently. From Reddit & social...
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