Challenge
Our Harvest A TRIBUTE TO THE FARMERS, GROWERS, CHEESEMAKERS, FISHERMEN, CRABBERS, AND WINEMAKERS The Story "We focus on the inside, we listen to out guests." That's what John Trader credits his 38 year success story with Liquid Asstets in Ocean City, maryland. Offering an intimate and welcoming atmosphere, LA's robust brand delivers a contemporary culinary approach with freshly prepared ingredients and traditional favourites made from scratch. Memorable experiences, attention to detail and superior customer service go a long way as through the years, most people discovered LA simply by word of mouth. Trader's need for off-site kitchen space became the foundation for the opening of the next venture - Our Harvest in Fenwick Island, Delaware. "We forgot how to eat, talk and reconnect at the table," said Trader. "I asked myself what was wrong with the restaurant world. Maybe its the check being dropped off too soon, cell phones at te table or people talking over each other. people are seeking quality. Our Harvest is more about relationships. We serve home cooked meals prepared with a passion." With a loyal following, tapping into Liquid Assets forte to generate tension and excitement for the launch of Our Harvest was a no brainer.
Solution
What We Did Logo Design & Branding Public Relations Website Design Mulit-Channel Social Media Graphics Email Marketing Video Production & Distribution Print Design "We figured it out together. The team I worked with from D3 were committed, open-minded and we trusted each other. That trust makes things much easier." John Trader Owner of Our Harvest "The best part - everyone thought it was going to be another LA." Media queries flooded in but none were granted - not until the official launch. Suspense grew and took over a life of its own. With a calculated plan in place, D3 in partnership with owner, John Trader, cued up each digital component to simultaneously go viral for the formal launch announcement of the opening of Our Harvest in Fenwick Island, Delaware. “I wanted to break the internet,” said John. It worked. Our Harvest sold out every single night.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.