All In: The Fight for Democracy
A Marketing Story by
Imprint Projects
about
All In
1 Views
|
0 High Fives
All In
Product Launch
Challenge
To launch this documentary film starring Stacey Abrams, focused on the history of voter suppression.
Solution
We set out to create a movement, driving momentum around the film and the fight for voting rights. Our national campaign featured artist-commissioned artwork on posters, digital, and OOH. We also sent 5 tour buses to 55 locations in 18 states for voter registration events and film screenings, garnering over 300M impressions. This program was successfully planned and executed in mere weeks, adhering to strict safety protocol in the midst of a global pandemic.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.