Launching an upcycled snack with a major upside.
Challenge
With an innovative idea for a new type of snack, Kazoo needed a strategy that would launch their brand into the world to positively impact the environment, as well as support a healthier diet. It was a challenge, but CREW Marketing Partners aimed to help take this prototype and make it a reality.
Solution
A major part of the campaign with CREW was to highlight this product as a snack with an upside. Instead of focusing on the waste, which can be unappetizing, the focus was on the taste with the benefits of upcycling. The brand and packaging were developed with balance in mind. Fun, appetizing, and affordable party snacks that also save 20 gallons of water per bag. Through the patent-pending upcycling process, more corn is used and fewer fields are needed. With the concept in mind, where to launch was vital to determine. Western USA was the perfect launch destination for the brand, with the highest Corn and Tortilla chips consumption combined by a large population density, high drought awareness, and a stronger affinity to natural foods.
Results
Thanks to the work with CREW Marketing Partners, distribution of Kazoo was a big success. Their products are now listed with Hyvee, Market of Choice, Whole Foods and others across Western USA, with Kazoo positioned to grow even more!
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