Challenge
To announce the launch of a new range of Sony Xperia handsets and also their sponsorship of the UEFA Champions League, Sony wanted to create a stand at one of the largest retailer exhibitions in the UK.
Solution
We designed and produced an interactive stand where visitors could experience the features of the new handsets themselves and have any questions answered by specially trained product gurus. We provided all of the staff for the stand including a professional football trickster who highlighted the Champions League link by performing. Visitors to the stand were also given the opportunity to play the latest FIFA game on a Sony Playstation and TV. Competitions were run across the course of the exhibition and winners were awarded football themed prizes.
Results
The exhibition resulted in: The new range of handsets being demonstrated to a high volume of influential retailers An increase in brand awareness An uplift in recognition of the Sony/UEFA Champions League partnership
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