Breathing new life into a generational family business
Challenge
A relatively unknown company with a fantastic product, Dutch Openers had a weak sales strategy and didn’t know how to market their company for success. Sales were flat and when they came to CREW Marketing Partners, they knew it was time to position themselves as market leaders.
Solution
CREW Marketing Partners chose to take a humble approach to the marketing campaign with Dutch Openers, appropriately fitting the brand's values. Leveraging field research, CREW reinforced the quality message and showcased actual farmers with Dutch staff. Through industry research and talking with farmers, CREW knew Dutch had a quality product and service that was proven to help farmers get great results in their yield. Focusing on delivering this new brand and message through dealers and directly to farmers through social media and online forums proved to be the right mediums for success. In addition, a seasonal approach was implemented into the strategy, with each season seeing a new insightful and creative campaign to drive awareness of new products and maintain interest among farmers.
Results
Over the course of the campaign, Dutch Openers saw a 50% increase in sales growth for five years post-launch! They also saw a 75% increase in website traffic, showcasing that a brand can stay true to its values and still see impressive growth!
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