A brand inspired by the Great Canadian North!
Challenge
Carrick Bros. came to CREW Marketing Partners with a goal: to create a lifestyle brand that embodies the Northern Ontario spirit. The challenge was, thus, to develop a master brand that attracts athletes, urban and rural audiences alike. The brand had to initiate a positive experience, inspiring healthy living and overall well-being through natural, homegrown Canadian products.
Solution
It was vital to narrow down what the Carrick Bros. brand was to consumers to develop an appropriate campaign. Carrick Bros is a brand that focused on natural, sustainable, organic maple syrup. CREW kept the focus on highlighting the key attributes of Carrick’s wide array of maple products, using iconic imagery that spoke directly to the locale, geography and long-passed-down tradition of this family farm.
Results
Not only did Crew help build a brand that authentically represented Carrick Bros., but they thoroughly researched the product and industry to ensure the brand had a competitive edge.
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