Spalding SSD

A Marketing Story by Pace Creative Group about spaldingssd.com

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spaldingssd.com

Increase Brand Awareness

Challenge

Spalding SSD was established in Calgary, Alberta and has been providing doors and entryway solutions to Western Canada since 1952. Spalding fabricates, manufactures, and distributes custom doors, frames, and access control systems for schools, hospitals, and municipalities. To align with the branding strategy, Spalding wanted to leverage their company values, expertise, and accumulated experience to position itself as thought leader in the industry. To accomplish the new vision, we created an online marketing strategy and website design to be the company’s #1 marketing tool.

Solution

Website development SEO Website content

Website Creation

Digital Copy

Results

The website has over 400 monthly users and a homepage has a CTR of 3.9%. The average time on page is 2 minutes and 32 seconds. 2.8 leads per week.

4%

Click-through Rate

Source: https://creativepace.com/case-study/spalding-rebrand/

~10 Employees

$5,000 Min Budget

2 Stories

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Pace Creative Group

Vancouver, British Columbia

Content Marketing Agency specializing in B2B. We deliver content strategy, design, content creation and development of communication and marketing materials.

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