Challenge
Delivering inspiration When you’re working with one of the world’s leading logistics companies, you have to be able to deliver.
Solution
That’s why our work for FedEx focuses on more than just shipping. Across all channels, we highlight their passion for growing businesses and providing global connection for customers. From engaging their sales force in corporate initiatives to promoting new customer services, we continue to deliver for FedEx – helping them succeed from the inside out. FedEx Makers Series: COMP Cams This installment of the Makers Series presented by FedEx highlights COMP Cams’ reputation as maker and deliverer of the highest quality camshafts for both professional racers and amateur automobile enthusiasts. FedEx Makers Series: Niner Bikes Part of the Makers Series presented by FedEx, this video features Niner Bikes, a hardworking team of mountain bikers dedicated to sharing their passion with the world. FedEx Small Business Grant Videos FedEx doesn’t just provide great shipping. Because they value hard work and entrepreneurial spirit, the company also works to help small businesses grow. Through the FedEx Small Business Grant Contest, they provide grants of up to $25,000 for winners. inferno helped them take that assistance a step further with these videos that promote both the small business owners and their relationship with FedEx. FedEx Express® Freight Sweepstakes FedEx Express Freight is all about big things moving fast. And nothing demonstrates that better than a motorcycle. Our work offered customers the chance to win a Harley-Davidson motorcycle and highlighted the speed of FedEx Express Freight. For the campaign, we developed emails, web banners, and cards for drivers to hand out to customers. FedEx One Rate® Online Video Series This video series shows that even bad golfers can be good shippers. Developed to accompany other golf-related videos for FedExCup®, these spots highlight the simplicity of FedEx One Rate. My FedEx Rewards: Game Time inferno helped FedEx customers and Sales staff get in the game with this campaign. Through a series of print and digital tactics, we showed how My FedEx Rewards members could win football-themed prizes for their shipping. FedEx Trade Networks Campaign inferno created the brand-driven “Freight Forward” campaign for FedEx Trade Networks that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in markets all over the world, from Amsterdam to Shanghai. FedEx Central America Promotion FedEx delivers to Central America – fast. And this multi-piece promotional campaign drives that point home with quick, memorable messaging. FedEx Facebook Ship to Friends App Shipping goes social. To promote the FedEx Ship to Friends Facebook app, we created a digital campaign using email and web banners. FedEx Golf Club Shipping Campaign For golf enthusiasts, clubs can feel like family. And this integrated campaign shows that FedEx makes traveling easier for golfers and their little metal friends. FedEx SameDay City Campaign At inferno, we always think big. And for this project, we designed big, too. To promote FedEx SameDay® City, we created big, attention-grabbing outdoor graphics that went up in large markets across the U.S.
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