Cyber Graphics: Packaging Prototype Power
Challenge
Case in point: Memphis-based Superior Automotive, supplier of products and accessories for traditional automotive retailers like AutoZone, O’Reilly Automotive, and Pep Boys. We spoke with Executive Vice President and Division Manager Randolph Sanchez about the process. “Cyber Graphics introduced iC3D to us within the past year,” he said, describing the redesign process for a number of ‘legacy’ products. “The old packaging was too large. Retail space is very competitive and limited, which makes it hard for us to get items in. We needed packages that were smaller and compelling.
Solution
“Cyber Graphics introduced iC3D to us within the past year,” he said, describing the redesign process for a number of ‘legacy’ products. “The old packaging was too large. Retail space is very competitive and limited, which makes it hard for us to get items in. We needed packages that were smaller and compelling. Cyber Graphics created 3D representations of the new designs. Without having to create anything physical, we were able to quickly build a shelf set to show our retailers.”
Results
Sanchez estimated that using iC3D prototypes in sales presentations to its traditional automotive retailers has resulted in over $1 million in new business in less than a year—all without printing a single prototype. Sanchez noted how effective 3D virtual prototypes were in influencing a purchase decision. “I sent a preview link to a buyer who was going back and forth with a purchase decision—not really knowing how the consumer would respond. When she saw all the products in a row in the store set, she immediately selected nine items to go into stock.” Cyber Graphics and Superior use iC3D’s opsis feature, which creates a secure link to preview fully interactive 3D displays over the Internet.
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