Challenge
Peters Billiards is a family owned and operated business with a signature retail location in Minneapolis. Beyond the fine billiard tables, beyond the unparalleled assortment of games, you’ll discover the same commitment to quality in their robust selection of kitchen and bar stools, leather sofas and sectionals, theater seating, and patio furniture. Creative Arc began our history with Peters by adding a content management system to one section of the site, which over time grew into a redesign and rebuild of the entire site. Key goals of the project included making content edits intuitive for the staff and synchronizing with the retail inventory system. Discovery The redesigned website needed to portray the vast product catalog, which extends far beyond their namesake category of fine billiard tables. Product sections needed to provide contextual functionality or filtering appropriate for a wide range of product types.
Solution
Creative Arc developed a responsive website with nearly all content areas easily managed by the Peters staff. Product detail pages, resources, store hours and promotions are all configurable with start and end dates to prep and automate content as much as possible. Product specification details are synchronized regularly using a series of schedule tasks configured by Creative Arc.
Creative Arc
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