Salsa Labs : How a B2B Nonprofit Software Beat a Fortune 500 with Google Ads
Challenge
Salsa Labs, a B2B software company competing for business against big-budget marketing giants like Salesforce and Blackbaud, were facing tense competition in the paid advertising landscape. They needed a winning AdWords strategy that would reign in spending and dramatically increase revenue.
Solution
Services Used Analytics & Measurement Conversion Optimization PPC Management
Results
We crafted a unique plan to make Google Ads profitable and generate new deals. This was no easy task. Our budget was slashed to 40% of previous levels. Once again, WebMechanix stood right up to the test. The results are impressive, and the client is laughing all the way to the bank. Our efforts yielded 11 closed/won deals bringing in a hefty $86,782 in net new annual recurring revenue (ARR). 220% Return on Investment (ROI) 743% Higher Lead-to-Close Ratio 19% Lower Cost per Acquisition (CPA)
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