Marriott International
Challenge
Marriott International is the No.1 hotel chain in the world that has 6,700 hotels across 130 countries. Marriott International has 30 portfolios such as JW Marriott, The Ritz-Carlton, The Luxury Collection, St. Regis, W Hotel, Sheraton, Westin, LeMeridien, Courtyard, Aloft, Moxy, Fairfield and more. BACKGROUND After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.
Solution
Planning digital campaigns to enhance awareness of their reward program and local properties Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing Running performance marketing to increase sales Maintaining their local F&B site Planning and shooting video content Supporting offline events SERVICES Performance Marketing Social Media Management Media Planning & Buying Content Creation Video Production
Results
Increase in search volumes on brand search terms : 350% Kakao channel subscribers : 196,000
CREATIP
Creatip is a leading digital marketing agency based in Seoul, Korea. We provide a full range of digital services to clients, especially to the brand that would like to expand their business into Asia market. Our Services: - Marketing - Consulting - Content creation - Design & development - Video marketing - Blockchain marketing
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