Improving User Experience For Customers and Employees
Challenge
Funko had a fantastic product with customers who anxiously awaited each product release. Unfortunately, the company was struggling with a clunky subscription service that wasn’t meeting their needs. With unhappy customers and overwhelmed employees, Funko knew it needed to overhaul the subscription service to something more reliable, visually intuitive, quicker, easier to update, and reflective of their community and brand.
Solution
coolblueweb stepped in and completely removed the existing system, developing a new custom subscription program. This enabled Funko’s profits to fly and allowed them to launch two new subscription-based websites: Legion of Collectors (DC themed subscription boxes) and Smuggler’s Bounty (Star Wars themed subscription boxes). Comprehensive Theming Our team took a custom theme based off Funko’s designs and implemented it over numerous subscription websites. Inventory Management System This system was built to meet the needs of the Funko team and included reporting tools for creating reliable projections for upcoming campaigns. The inventory management system also provided users with a reliable method of understanding inventory status in its current state. Members Only Section This custom dynamic interface read each subscriber’s status and enabled “members” to have a personalized store view with options that weren’t available to other users. Custom Woo Development Creating a Personalized Subscription Program At the center of the project was a custom subscription program that included features allowing Funko to operate their popular service efficiently and with minimal stress. Built on the Woo platform, this program included an automated shipment tracking and upload system. It also gave Funko employees the ability to dynamically switch products, as, due to their subscription method their products change each month. Customers now have the ability to painlessly manage their subscriptions and the new program integrates with tax software
coolblueweb
Located in the heart of Pioneer Square, coolblueweb is a Seattle-based web development agency focused on the success of eCommerce companies. Specializing in Magento, WooCommerce, WordPress, and Web Development, coolblueweb has the experience and expertise to help online businesses flourish and increase online revenues. From full site builds and multi-store...
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