This Works: Building a British skincare brand to China
Challenge
This Works is a UK brand using 24-hour body clock concept to promote skincare and well-being with sleep spray as their hero product. They are expanding in China and are seeking for integrated approach to build brand awareness in China and drive consideration among Chinese audience.
Solution
Influencer collaboration: We worked with our influencer network in China and micro bloggers to produce soft-selling review on popular Chinese social media including Little Red Book and Weibo to raise brand awareness authentically and drive consideration by WOM. Social media management: We helped This Works to set up official brand account on Little Red Book, WeChat and Weibo and manage their daily posting. Social media management: We helped This Works to set up official brand account on Little Red Book, WeChat and Weibo and manage their daily posting.
Results
Comms8 secured strong media coverage across the major fashion and lifestyle media such as Marie Claire and Cosmopolitan. Comms8 also successfully secure positive and authentic product reviews from beauty and sleep expert influencers.
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