Challenge
Our initial objectives were to provide One Power with exclusive leads generated online. Looking to the future our objectives are to drive record growth year on year in an increasingly competitive digital market while working with the company to expand its multi-channel marketing approach to customer acquisition.
Solution
To acquire new customers consistently for the solar company, Cobra Digital turned its attention towards paid advertising via Facebook and native advertising platforms including Taboola. We completed custom landing pages designed to convert enquiries while simulatenously warming the prospect up to the company well before a sales representative makes contact.
Results
We currently generate One Power thousands and thousands of exclusive, qualified leads per month. This has led to the rapid expansion of the solar company. One Power outgrew its original headquarters due to the company hiring more sales reps, customer support, call centre staff and admin staff to handle the ever increasing sales volume. The company has also expanded interstate; opening new offices to better handle the needs of its customers interstate.
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