Challenge
Supur is a boutique social impact consultancy in NYC that helps businesses make money doing good. Supur came to us with the goal of increasing organic traffic to drive more leads. With Supur being a relatively new website with limited visibility, ranking high with Google wasn’t going to be easy. On top of that, the social impact industry is full of established players focused on social impact as well as large consultancies like Bain and BCG. How could a new website and a small team outsmart big players and drive meaningful traffic to its site?
Solution
SEO strategy
Results
After implementing the SEO strategy devised, Supur started to see progress in position rankings, traffic, and leads. - Supur tripled its monthly visitors, reaching over 500/monthly visitors - Supur increased its organic lead flow from 0 to 2/week - Supur now ranks 2nd for its main keyword "social impact consulting nyc," ahead of Bain and BCG (as of 1/14/2021 they rank #1)
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