Challenge
The founders of GW Ridge had made a name for themselves by shaking up business-as-usual in the energy infrastructure sphere. The problem was their existing website didn’t communicate the company’s commitment to finding new and efficient ways of eliminating bottlenecks and stripping out budget-busting redundancies.
Solution
We met with the GW Ridge team to discuss their lofty design and functionality goals. Topping the list was their request to create custom, engaging imagery comprised of dream-like landscapes combined with informative features. Together we worked out strategies for displaying their long list of services and projects with clever features that wouldn’t overwhelm visitors with intimidating walls of text. To make it all work as a cohesive whole, we provided GW Ridge with the following services: Original WordPress theme design and custom website development Customized illustrations, graphics and photo manipulation Engaging custom text expanders and mobile-friendly animated transitions Content refinement and editing Optimization of foundational SEO Managed hosting and website maintenance Website update and editing training CleverOgre designed the GW Ridge website to show off beautiful photography, smart branding and concise content. Easy navigation and distinctive UI elements make exploring the site fun and engaging. One-of-a-Kind Design The homepage sets the stage for website visitors, combining descriptive language and fantasy elements with high-resolution visuals of natural settings. Engaging Navigation Menu Based upon the group’s focus on efficiency-boosting partnerships, the primary menu speaks to visitors with the very first click. Animated Expanders for Content Sections Although GW Ridge has a lot to say, they didn’t want to overwhelm visitors with tons of text that all loaded at once. Our animated expanders hide content until visitors are ready to dive deeper into specific services. Minimalist Bios In keeping with the directive to keep content short and sweet, the GW Ridge team’s bios include just the basics while encouraging visitors to use preferred contact methods. Multi-Level Project Map A custom project map highlights states where GW Ridge holds licenses as well as listing recently completed projects. As they continue to expand into new areas of North America, the project system effortlessly expands with them.
Results
The new GW Ridge website helps them stand out as a one-of-a-kind team dedicated to innovative solutions powered by smart partnerships.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.