Challenge
Following administration, Lakeland won the battle for survival and came fighting back with a new brand identity. With over 60 years’ experience in scouring the world to find the finest leather jackets, coats, bags and small leather goods, we helped Lakeland to create an exciting new brand presence that would appeal to a wider audience and a loyalty programme.
Solution
NEW BRAND/NEW IDENTITY Taking inspiration from the natural surroundings of the Lake District, a new set of brand guidelines, photography and styling for the brand was produced and successfully rolled out across the retail estate and all marketing channels. A new set of brand guidelines, photography and styling for the brand was produced and successfully rolled out across the retail estate and all marketing channels
Results
The result has been a significant increase in footfall, online sales and uptake in their loyalty scheme.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.