Great Aussie Sweet Company Covid-19 Response
Challenge
The Great Aussie Sweet Company is one of Brisbane’s favourite lolly shops. It’s one of South Bank’s originals and has been open since 1992. What was the problem? Unfortunately, this normally thriving store was forced to shut their doors for six weeks due to the Coronavirus outbreak, which meant they could not generate any revenue. To help them survive this difficult time they successfully applied for the Queensland Government’s Small Business COVID-19 Adaption Grant Program to help them implement a digital marketing growth strategy to provide an alternative source of revenue.
Solution
Prior to the pandemic, this iconic Brisbane lolly shop did not have a website and had never needed to undertake digital marketing thanks to their brilliant location in the heart of Southbank. The government grant was put to good use and funded the development of an eCommerce store and implementation of a marketing automation platform. We developed the e-commerce store in Shopify, as it is really easy to use and powerful. To improve online conversion rates and increase customer loyalty we also implemented a marketing automation system. We chose Drip for this project, as it is the best-in-class e-commerce specific marketing automation platform. It also integrates exceptionally well with Shopify. The first automation we launched was a welcome campaign. This consisted of an exit intent popup designed as a last-ditch effort to convert visitors who are about to leave the site by offering them an attractive discount to make their first purchase. The next automation we implemented was an abandoned cart campaign. This campaign automatically sends people who added products to their cart a series of time-delayed emails reminding them to complete their online purchase.
Results
The website is now live and started taking orders the day it launched. Thanks to the Small Business COVID-19 Adaption Grant Program, the Great Aussie Sweet Company successfully built and launched a website that will help them grow their business. Most importantly, they are really happy and that just makes us love our job even more!
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