Rhythm, Wine & Brews Experience
Challenge
Rhythm, Wine & Brews Experience (RWB) is a music festival that mixes popular musical acts with a large-scale beer-and-wine tasting event. The festival includes six bands on two stages, onsite camping, performance and visual art displays, and high-end cuisine. Held in at the Empire Polo Fields in Indio, California, the event had positive impressions from its audience but a limited online marketing footprint and small social following. Event organizers wanted to expand visibility, grow the online audience, and most important, boost ticket sales.
Solution
RWB contracted Campfire Digital during the run-up to the 2017 event. We immediately launched a targeted ad campaign on Facebook and Instagram, enhanced content production across all channels, implemented a more strategic email marketing campaign, and participated in brand management through social listening and direct interaction with the audience. Over the course of the five-month campaign, using only $7,000 in digital advertising, Campfire Digital achieved dramatic improvements in all categories within our scope of work, including:
Results
The email list grew by 217%. Significant increase in Facebook audience. Page likes and follows each improved by more than 65%.
Campfire Digital
Campfire Digital is a digital marketing agency based in Denver, Colorado. We combine sophisticated web design and development, inbound marketing fundamentals and search engine marketing to build an interconnected framework customized to your business. Our founding partners have more than 45 years of collective experience in digital marketing to create...
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