1,106% Return in 30 Days with Google Ads
Challenge
Eastern Standard Provisions is an eCommerce website that sells artisan-made soft pretzels. With little Google Ads experience in the past, they wanted to own their brand's real estate in search. We used a variety of strategies to drive sales in a short period of time.
Solution
Like in every Google campaign, understanding how the market searches for your product and related products is critical. We owned those keywords, but then let Google do the heavy lifting with Dynamic Search and Smart Shopping campaigns. This allows us to set the direction for the campaign but let Google's algorithm help us find our best customers.
Results
$11,600 in ad spend generated $110,000 in sales 5.9% Conversion Rate $0.82 CPC
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.