Challenge
In 2013, we were asked to update Greene Espel’s brand and print materials to be current and appealing to a new generation of clients and partners. They were approaching their 20-year anniversary.
Solution
After the law firm logo design and brand was defined and documented, we updated print and digital brand applications. We continue building their internal and external brand through marketing initiatives. Once the brand was developed, we custom-designed print and email open house invitations to introduce the new brand while not overtly announcing. The 20 in 2013 theme uses typography that relates to the logo shape and line elements. The Greene Espel brand works in both digital and print applications. Brand elements continue expanding throughout the years so it can adapt to new applications. It continues to add fresh, yet brand-aligned design to marketing projects. Greene Espel’s print marketing collateral includes magazine ad design, custom holiday card design, attorney announcements, and more. In addition, printed cards are produced with highly-specialized printing techniques. This brings surprise and delight to every recipient.
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