Graceland Home of Elvis Presley

A Marketing Story by Speak Creative about Graceland
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Graceland
Brand Development

Challenge

Graceland is the historic home of Elvis Presley. Visitors can immerse themselves in the life and career of The King like never before. From his artistry, career, and lifestyle to the culture of Memphis, visitors travel near and far to experience Elvis Presley's history.

Solution

Taking care of business. We renewed the online presence of Graceland to represent the historic, yet exciting home of Elvis Presley. With beautiful designs and strong technology, we delivered a website that draws multi-generational fans and improves the user experience. Simple Ticketing Integration Visitor-focused Navigation Custom, Responsive Design Subtle Animations and Movements Effortless Event Management Easy-to-Use CMS

Results

Both during the site build and post launch, our digital marketing team has partnered with the client marketing team to revamp ads, promotions, and strategy for targeted online advertising. Since launch in early 2019, Graceland.com has more than doubled campaign ticketing sales year over year, and has a new digital presence to promote Mansion tours, special events, and new additions to the campus. The results don't stop there: 38x ROI return rate on Google campaigns Conversion rates 13% higher than industry standard Increased presence in Memphis tourism landscape Increased visibility of Chapel in the Woods as Wedding Destination

~42 Employees
$10,000 Min Budget
1 Stories
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Speak Creative

Memphis, Tennessee | Nashville, Tennessee

Speak Creative is a friendly, full-service digital agency that serves clients all across the country. We make our home in Memphis, Tennessee and specialize in creating beautiful websites and vibrant digital marketing campaigns. Our team of 42 prides itself on partnering with organizations to create and accelerate marketing results, all...

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