Aqua Kitchen
Challenge
In a very competitive industry, Aqua Kitchen and Bath Design Center wanted to improve their organic rankings and decrease their paid advertisement budget in time. Increasing organic targeted traffic, building brand awareness and reputation on social media, Houzz, and Google, and earning more business, were also their goals. We agreed that all of this work should turn into more leads in the form of calls and contact form submissions.
Solution
When we started, Aqua’s main website was not ranking for any keywords and advertisement budget was invested fully on microsites. The website was not mobile and SEO optimized. Our team redesigned the website and optimized it for Google. We developed a content marketing and social media strategy: every month up to 4 long-form blog posts, a landing page or a project showcase were written; 7 targeted social media channels were optimized and targeted, quality shares were scheduled daily; provided our professional tool to collect and monitor online reviews, and worked with the client to handle every negative feedback, guiding them to resolve the matter offline when possible. Services Used in the Process: From SEO, web design, content strategy and marketing, reputation management, newsletter strategy and management, and PPC strategy and management, we supported this client on their path to growth. SEO Content Marketing Web Design & Development Reputation Management Social Media Strategy and Marketing Houzz Marketing Strategy, Management and Outreach Paid Ads Management Email Marketing Project Showcase
Results
We earned this client the total revenue of $5,390,000, and total leads of 2,6950. Until today, Aqua Kitchen and Bath Design Center received 16,400 phone calls thanks to our promotions. We helped our client receive over 100 reviews across 5 channels (featured on their reviews page). Organic traffic surpassed paid traffic and paid advertisement budget was reduced by 50%! Aqua Kitchen and Bath has 4.3k ranking keywords in top 100 results and 892 keywords on first page of Google. Online leads increased up to 400 a month! Between June of 2018 and April 2019, we grew our client’s Instagram following by 160%. Their Pinterest monthly views have grown by 117% with a minimum of paid advertising. The Instagram following has grown from 2298 in June 2018 to 6664 in January 2020. Their Pinterest views have grown from 267K in June 2018 to 10.49 mil in January 2020.
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