Challenge
Elev8 Hemp’s mission is simple: craft the highest-quality, organic hemp products for consumers in search of a healthier, happier lifestyle. Our job was to refresh an existing brand by telling the Elev8 story in an engaging way that would educate and inform consumers on product benefits.
Solution
We created a brand-new, memorable look for Elev8’s entire product line of hemp and CBD infused coffees and teas. The new look showcases Elev8 Hemp as a leader in the CBD infused beverage space. Packaging. We set out to create a unique experience in the hemp coffee space. Showcasing the new Elev8 hemp branding, (which demonstrates a more fun voice and tone), these authentic looking coffee bags feature a hemp texture, are color coded by flavor, and tell the story of the eight core benefits of hemp. The CTA is strategically placed adjacent to the opening area of the bag, where consumers can’t help but interact with it. When stacked on the shelf, these bags visually show the story of eight and work collaboratively, as we did in developing this unique packaging concept. Website. With an e-commerce-first approach, we set out to redesign the Elev8 Hemp website to be more informative, engaging, and responsive. The goal was to sell products in an environment that users would feel comfortable navigating. The site features floating buttons to always show a shopping cart, clear and concise information on hemp, a link to partner stores and a footer which pushes the Elev8 social media presence on Instagram and Twitter. Utilizing professional photography, employing ease of navigation, and creating an effective, responsive, user experience has resulted in more website visits and greatly increased conversions. Infused Badge. Recognizing the need to stand out from the crowd, we designed an easily modifiable, custom badge that feels authentic and distinct. This element can be applied across the entire Elev8 product line of teas and coffees. The objective is to SHOW at a glance, the amount of organic hemp contained in each Elev8 product. You’ll also notice the pattern of “8’s” in the background, which will also be utilized on promotional materials and point of purchase advertising.
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