Baby Fox
Challenge
Hi don't you remember? Childhood is the time for exaggeration. School or homework became the biggest problems in the world ... Fortunately, however, it was also the same for joys: we just needed a candy, and we were on the moon. Did we say one? Let's correct: at least two. Actually three, or rather four ... if our mother hadn't come to tell us enough, worried about what we ate. Babyfox, the new KDV brand, wants to be just that: a joy for children able to reassure mothers (and fathers) about the nutritional qualities of its products. The brand includes nutritional bars, chocolate and candy with vitamins, but will expand into similar categories in the future. It is therefore a multi-category and multi-target brand that, in addition to parents, will have to please children of different ages.
Solution
The first necessity was to create a clear and recognizable brand system even on products sold on different shelves. Hence the division into three areas: the logo at the top, a band at the bottom - which differentiates tastes with its color - and a central band where most of the information is located. Here, on the left, a nice character plays with the product, relating to the children, creating an immediate emotional bond. On the right, however, we find the communication addressed to parents, with the descriptor, nutritional characteristics and product pluses (such as the presence of vitamins or fruit juice). Everything is presented in a very clear and informative way, on a white background, the color of simplicity and reassurance. The design positions Babyfox as a greedy product that at the same time offers the right nutrients for growth. In short: with babyfox, you grow smart.
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