Bower’s & Company CPAs
Challenge
Friendly and Approachable. That is how the experts at Bowers & Company CPAs describe their accounting and financial services practice – unfortunately their website was anything but. The site was filled with great content that loaded slowly and was not user-friendly. Brand Experience laid out a plan to build a custom website the firm could be proud of and that would allow them to share their content in a responsive, attractive way.
Solution
Custom Website Design Bower’s & Company CPAs is not like any other CPA firm in Central New York. They want to stand out for their knowledge and willingness to help businesses make smart financial decisions. A little competitive research and a whole lot of creativity helped us map out a design concept that really captured their brand and consultative approach. A bold color pallet, custom graphics and a well-thought out site map work together to really elevate the digital experience for their clients and prospects. Taking it Up a Notch with High-End Photography Form the first conversation, we knew the reason Bowers & Company CPA’s has been so successful is their commitment to their clients and their friendly, knowledgeable team. Our priority in building their new website was to make their team a larger part of their story. We set up a photoshoot in their office to capture their leadership team in action. The result is a website that captures their essence as a firm through images that speak more about them than any words ever could. Build Organic Traffic Bowers & Company CPAs are ahead of the curve when it comes to creating amazing content. Our new design allows them to easily showcase their thought leadership and continue to attract new opportunities online. We did a site audit, keyword research and set the website up to perform on search engines. We even launched the site in the top spot on Google.
Results
1st Place position on Google for Accounting based keywords 150% Increase in Online Visibility 46% to 87% Improved Site Health
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