Challenge
Before partnering with Inflow, Tactipup managed its paid social and paid search efforts in-house. But, as their business grew, so did their responsibilities — and they knew they needed expert hands to manage their marketing. With a goal of continuing their growth and scaling their accounts, Inflow dove in with an integrated paid social and search strategy designed to drive results.
Solution
*Paid Social Advertising* To combat iOS changes, our team focused on tackling the biggest inefficiencies — and therefore, areas of opportunity — first: - Set the stage for improved Facebook audience efficiency through: 1. Stacking audiences instead of segmenting 2. Expanding funnel-stage targeting to draw in more traffic earlier in the purchase journey - Consolidated existing ad sets to maximize our budget and Facebook’s machine learning capabilities - Balanced retargeting and prospecting efforts to analyze and identify best-performing customer funnel stages *Paid Search Advertising* After enabling the Analytics tracking needed to inform our efforts, our team got to work: - Built and optimized product data feed to launch new Shopping campaigns - Employed a mix of Smart and tiered Shopping systems to maximize test budget - Emphasized and optimized mobile campaigns to profit off the short buying journey - Analyzed conversion paths’ overlap with paid social and optimized for multi-channel success
Results
186% increase in PPC revenue 184% increase in PPC transactions 161% increase in Facebook revenue 312% increase in PPC-assisted conversions
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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