CG Technology
Challenge
CG Technology has been at the forefront of the Nevada sports betting industry since 2009. With locations in six major properties on the Las Vegas Strip they were looking to expand their online presence. As one of the first sportsbook operators to launch a mobile gaming app, Braintrust identified the opportunity to leverage their popularity with local and tourist sports bettors to create an online presence, drive app adoption and expand bettors loyalty to the CG brand.
Solution
Full Funnel. Fast Results. Braintrust developed a comprehensive full-funnel, 360 degree, cross-channel, cross-device digital campaign to capture, engage and convert prospective sports bettors. Utilizing contextual, behavioral, interest, demo, and GEO targeting for top-funnel/awareness campaigns we built a custom audience database for mid/bottom funnel campaigns. Continually engaging prospects throughout the prospect journey from awareness and engagement through conversion we leveraged custom data points to serve ads with personal messaging to prospects based on their position in the funnel and the next desired action.
Results
10,500,000 impressions. 98,000 clicks. 9% average CTR. $1 .48 average CPC. 54,000 people database.
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