Head & Shoulders
Challenge
Optimize ROI on a TV focused brand in a TV focused market. Maximize reach at a lower cost.
Solution
To counter the law of diminishing returns on the reach curve by deploying multiple screens, we utilized YouTube reservation buying to get additional unique reach at a reduced cost of index of 86 versus TV only planning.
Results
2% Inremental Reach 2.2% Inremental Reach Total Savings Of Pkr 7.6m
Brainchild Communications Pakistan
Brainchild is one of the largest communications groups in Pakistan. With many industry “firsts” to its credit, Brainchild is considered to be the leader in communication services. We started our operations in 1997 as Pakistan’s first Media Planning and...
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