Challenge
With an eye for optimization and ROI, we took the client’s digital marketing strategy to a whole new level. We got creative with targeting potential audiences that are looking for unique solutions – such as incorporating neuroscience into education, marketing techniques, workplace wellness initiatives, and beyond. Through our comprehensive approach to search engine advertising and social media campaigns, this niche product was given space in front of those who need it most; transforming innovative ideas into sales success stories.
Solution
We identified several powerful opportunities for our cutting-edge technology by launching optimizations from the extensive data gathered across both paid search and social media accounts. Through Facebook, we harnessed lookalike audiences to locate those ready to learn about – or purchase – this innovative product. To complement these efforts on Google Ads, we created topics tailored to middle and top of the funnel search intent that have continued driving positive results.
Results
We’ve leveraged the power of conversion data to deepen Facebook’s algorithm and enhance its understanding of our target audience. Additionally, we’ve used user behavior trends to shape website design improvements that will bring even more conversions in the future.
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