Walking patients through treatment
Challenge
AposTherapy treats back, knee, and hip pain through a non-invasive footwear device that can improve stability, relieve discomfort, and improve the patient’s quality of life. Goals Improve patient compliance to the therapy Enhance patient understanding of the benefits of the therapy. Measure the precise effectiveness of the therapy through certain movements Provide appointment reminders Increase the number of patients that come to their initial visits
Solution
A multi-stage approach Patients in the AposTherapy Concierge program progress through several stages of Care Messages that determine the frequency and intensity of the provided support. New patients receive substantial treatment guidance focused on device instructions and safety information. As the patient becomes attuned to the treatment device, the messaging evolves with them, continuing to provide more emotional support and guidance related to condition management, quality of life, and properly using their device. Appointment reminders When a patient has a therapy appointment coming up, this Concierge Care™ program sends a personalized text message reminder one week before the appointment, with another reminder the day prior to the appointment. By improving appointment adherence among patients, AposTherapy can better ensure the effectiveness of their device and improve desired patient outcomes. The following behavioral and cognitive techniques were applied: Reduction Technology / Persuading through simplifying. Tailoring Technology / Persuasion through customization. Nurturing Technology / Guided persuasion. Suggestion Technology / Intervening at the right time. Conditioning Technology / Reinforcing target behavior.
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