Nissan Patrol 2020 Launch
Challenge
Aim To sell 180 cars in the UAE market in the first launch months though Online Leads Challenge Parallel Patrol 2019 model liquidation campaign with an attractive offer
Solution
Strategy/ What did we do differently Audience analysis and adapting creative approach for the same with highlighting as Off-Road car Targeting specific nationalities like Emiratis and mid-aged men with interest in business and interest in sports events, watch videos of extreme sports on YouTube
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