Challenge
With stiff competition capturing upscale getaways, Winvian Farm, a luxurious and unconventional getaway in scenic Litchfield Hills, Connecticut, needed to optimize their website by focusing on keywords, content, and link building.
Solution
Positioning Winvian Farm to upscale vacationers was no easy task, with increasing competition from New England resort getaways, not to mention the likes of AirBnB, and HomeAway, the Farm had experienced a continuous decline in search engine visibility and organic search revenue. Analyzing the current website, we were able to pinpoint areas that could be improved to increase organic search engine results and placed an emphasis on targeted high-traffic keywords and engaging content.
Results
PPC CTR 8.62%
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