The Scrapbook Supply Companies : PPC Strategists Craft Conversions With Dynamic Ads
Challenge
The Scrapbook Supply Companies had a cost challenge—although its pay-per-click ads were bringing in customers, the high price of each ad was costing more than the sale itself.
Solution
After working with two other agencies without improvement, the company chose to use strategic marketing firm Blue Door Consulting as its PPC strategist to help it create more conversions. A GOOD GOOGLE ADS STRATEGY TO START Blue Door Consulting started by developing a fresh Google® Ads strategy. Over the course of six months, this attracted more customers and lowered costs – but we knew we could do better. Enter Dynamic Ads. PPC STRATEGISTS USE A SCRAPPY NEW IDEA Scrapbook creators have wide-ranging but very specific needs, whether it’s products that reflect a recent trip to France, a themed-birthday party or something else equally niche. By moving to a Dynamic Ads plan, we were able to use Scrapbook Supply Companies’ wide range of products to capture scrapbookers of every stripe, creating more than 3.5x the number of conversions in three short months. A CRAFTY PARTNERSHIP WITH A STRATEGIC MARKETING FIRM By working with Scrapbook Supply Companies over a period of six months, Blue Door Consulting was able to use its strategic marketing firm expertise to build, pivot and craft a strategy that brought the business and scrapbook fans together, while cutting two-thirds of the company’s ad costs.
Results
A Picture Perfect Boost 250% REVENUE INCREASE 250% INCREASE IN CONVERSIONS 2/3 COST CUT PER CONVERSION
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